Microsoft Bing Ads Price List 2024

The bidding system in Microsoft Ads functions on a real-time auction basis, similar to many other digital advertising platforms. Our agency strategically sets the campaign budget for our clients, along with the maximum CPC (Cost Per Click) or CPM (Cost Per Mile) they are prepared to invest.

As users engage with the Microsoft network, including Bing search, the system initiates an automatic auction to determine which ads are displayed. This process includes bids from various advertisers targeting similar audiences. Each ad is meticulously analysed based on its relevance, bid amount, and quality score, ensuring the most pertinent and effective ads are shown to the users. This approach not only enhances user experience but also maximises the potential impact and efficiency of our clients’ ad campaigns.

Measuring the success of ads on Microsoft Ads involves a strategic focus on diverse metrics that align with the specific objectives of your campaign and the characteristics of your target audience. Our marketing team employs a range of metrics to evaluate campaign performance, tailored to each campaign’s unique goals. We utilise two primary analytical tools: Microsoft Advertising’s own analytics and Google Analytics 4, to gain comprehensive insights.

For campaigns targeting brand awareness, we emphasise upper-funnel metrics such as impressions and reach, which gauge the extent of audience exposure to the ads. This approach helps in understanding brand visibility and audience engagement levels.

In contrast, for campaigns geared towards driving actions at the lower end of the sales funnel, like website conversions, we concentrate on more direct response metrics. These include conversion rates, the total number of conversions (like purchases or sign-ups) on your website, and cost per conversion. This data provides a clear picture of how effectively the ads are driving desired actions and contributing to ROI (Return of Investment).

The expense associated with running ads on the Microsoft Search Network is influenced by a variety of factors and can fluctuate based on the distinct characteristics of each campaign. These factors include the specific objectives of your advertising campaign, the intensity and nature of competition within your ad space, the quality and relevance of your ads, as well as the demographics and behaviours of your target audience. All these elements collectively determine the overall cost of your ad campaign on Microsoft’s platform.

We regularly receive a large number of inquiries about running campaigns alongside Google Ads campaigns, so we have prepared a special offer for such clients.