lOur collaboration with Krav Maga Silesia
Krav Maga Silesia
147% increase in organic traffic to the website
Krav Maga Silesia – a company specialising in providing training in the self-defence system and the martial art Krav Maga Global
About the company
Krav Maga Silesia is a self-defence and hand-to-hand combat school, operating in Katowice since 2017. The club offers services such as individual Krav Maga training, group classes for adults and young people, organisation of workshops, training camps and Krav Maga Global system training for services and companies.
In 2023, Krav Maga Silesia joined the clientele of the SEMLEADERS agency. The client approached us with a website that was displaying very low in local Google searches for key phrases and was invisible to the second most popular search engine in the world – Bing. Additionally, prior to working with our agency, the website was not responsive for mobile devices and the contact form present on the website did not work as intended. Our team effectively implemented focused actions to improve the site’s positioning and resolve the remaining issues. Additionally, we offered the client our ideas for further development of the club’s website.
First challenges during our collaboration
- Our work on optimising the client’s business card site began with updating the content management system (CMS) WordPress itself and the site’s PHP code to the latest version and auditing the plugins used
- Next, our team slimmed down the site of unnecessary and unused plugins and increased the overall security of the site by updating the remaining extensions to the latest versions
- In addition, we ensured that the client site used a valid and secure SSL data encryption certificate to increase user trust in the website
Scope of SEO activities
Technical audit
We prepared and carried out a comprehensive technical analysis of the website, including optimising images, updating the WordPress CMS, installing a secure SSL network protocol and correctly implementing canonical links to increase website performance
Content optimisation
We carried out a thorough evaluation and development of the existing content on the site, bringing it in line with SEO requirements. In addition, we prepared new content and refreshed the company's Google profile using relevant keywords
Acquisition of external links
Our team acquired new valuable external links, which are important for improving the visibility of the website in Google search results
Website development and optimisation
Our specialists performed a detailed analysis and selection of local key phrases, which we then applied to the optimisation of the homepage. We also focused on optimising the meta tags, which had a positive impact on increasing the page's visibility in the local search results
What results have we delivered?
Google Search Console – Position:
Google Search Console – Website traffic:
Page Speed Insights – Page loading speed on mobile devices BEFORE:
Page Speed Insights – Page loading speed on mobile devices AFTER:
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Summary of results
Increase in the number of users visiting the site
by over 147%
Growth of phrases in TOP3 by 217%
Growth of prhases in TOP10 by 106%
Client's review