Discover the top 7 AI tools that will optimise your work in 2024

Surely, like most fast-growing businesses, you are looking for innovative solutions to optimise your operations and ease the burden on your team. Developments in artificial intelligence (AI) over the past year and a half have opened up new possibilities that are revolutionising the way we work.

Here are seven AI tools that will not only save you time, but also make your team more efficient and productive. In this post for each type of tool, you will also find two examples of specific platforms that you can start implementing into your work right away.

1. Automate your team’s work

Minimise manual work and human error by using AI to automate processes. Inventory management systems using machine learning algorithms, such as Zapier, help to optimise work and increase operational efficiency. AI can be used to automate a wide variety of processes, from data analysis to human resource management. Furthermore, many companies are already implementing such solutions into their strategies and offering training and consultancy in this area. Due to the popularisation of artificial intelligence and current market trends, it is imperative that your company takes an interest in process automation.

Inventory Management System (IMS) uses machine learning algorithms to analyse sales data and forecast future product demand. This helps companies to improve the efficiency of the procurement process and minimise costs associated with overstocking.

Zapier is a platform for automating tasks by integrating various tools such as Gmail, Slack, Salesforce and Shopify to perform repetitive tasks such as sending notifications and updating data.

2. Implement chatbots in your team

Improve customer service by providing 24/7 customer support using chatbots such as Dialogflow from Google or Botpress. These intelligent systems are able to drive conversations, recognise customer needs and offer quick responses, allowing your team to focus on more complex tasks.

Furthermore, emotionless chatbots have the ability to recognise the questions asked and provide answers, mimicking a natural conversation with a real person. Therefore, they can be used in a variety of sectors, such as banking, e-commerce, specialist sales outlets and many other fields.

Diagflow, Google’s tool for building intelligent voice systems and chatbots. In addition, Diagflow has exceptionally intuitive user interfaces along with built-in sentiment analysis.

Botpress, is an open-source tool (containing open source code), which allows personalisation and offers integration with other platforms, such as Facebook.

3. Analyse the emotions of internet users

Understanding customers’ emotions is key to effective marketing. Tools such as IBM Watson Natural Language Understanding and Amazon Comprehend will help you analyse customer feedback and reactions in real time, providing valuable information for your communication strategies. With this tool, your company can respond effectively to unfavourable feedback about its products or services and act quickly to minimise any negative effects on its image.

IBM Watson Natural Language Understanding is a service which cost depends on the use and number of text analyses performed. The platform uses machine learning algorithms that analyse text for semantics and context, drawing the right conclusions from it.

Amazon Comprehend is a tool where you pay per document or dataset processed. The service relies on machine learning technologies for text analysis, including language detection, key phrase identification and sentiment evaluation.

4. Automatically recognise speech

Do you happen to create content by recording your speech and then having it transcribed? For a long time now, artificial intelligence has been able to do this for you. Transform speech into text with extreme accuracy using Google Cloud Speech-to-Text or Amazon Transcribe. These tools allow you to quickly transcribe conversations and speech, which will definitely make your work easier.

Google Cloud Speech-to-Text with this tool from $0.006 per second of speech recognition, or approximately $21.6 per hour.

Amazon Transcribe is a cheaper alternative, as it offers from as little as $0.0004 per second of processing, which works out at around $1.44 per hour.

5. Personalise your ads

With artificial intelligence, you can tailor your adverts more accurately to the interests and preferences of your audience. In this way, your business will reach the right profile of people with relevant sales offers. Customise your advertising campaigns with tools such as Google Marketing Platform or Adobe Target. Ad personalisation increases the effectiveness of your marketing by reaching customers with offers that best suit their preferences.

Google Ads, Analytics, Tag Manager i Optimize (similar ad personalisation is offered by the Facebook and Instagram platforms).

Adobe Target is an alternative platform for personalising content and advertising, which is also one of the most popular among users.

6. Take advantage of hyper-personalisation

Want to more effectively tailor service offerings that meet customer needs? Harness the power of artificial intelligence to create highly personalised customer experiences. Salesforce Einstein and Microsoft Dynamics 360 Marketing will help you tailor your offering to the unique needs of each customer, increasing your conversions.

Salesforce Einstein can offer a lot, but it is worth mentioning the higher contract win rate, more accurate conclusions after analysis and a more efficient sales cycle.

Microsoft Dynamics 360 Marketing is distinguished by advanced personalisation of the customer experience through enhanced behavioural profiling functionality.

7. Forecast demand

Until now, there has been no advanced technology to forecast future changes in an industry or demand for specific products or services. However, we have good news for you – there is now a tool available that will significantly improve your business. SAS Forecast Server and Microsoft Dynamics 365 are tools that use artificial intelligence to forecast future demand. They will allow your business to better prepare for market changes and adjust sales strategies.

SAS Forecast Server allows you to automatically generate forecasts, as well as manually modify the results. Using this tool, you can make more accurate forecasts and better understand business trends.

Microsoft Dynamics 365, we described in section 6, but this tool also allows forecasts to be entered manually and monitored in real time.

Summary

In conclusion, we encourage you to implement at least some of the seven AI tools listed above and you will be able to revolutionise your operations by offering faster, more efficient and personalised services to your customers. In an era where time is money and customer expectations are constantly rising, the use of artificial intelligence is becoming not just a choice but a necessity. Make sure your company stays at the forefront of innovation by offering solutions that are truly ahead of the curve.

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